Robert Genn's Ten Commandments of Art Pricing

• Thou shalt start out cheap.
• Thou shalt publish thy prices.
• Thou shalt raise thy prices regularly and a little.
• Thou shalt not lower thy prices.
• Thou shalt not have one price for Sam and another for Joe.
• Thou shalt not price by talent or time taken, but by size.
• Thou shalt not easily discount thy prices.
• Thou shalt lay control on thy agents and dealers.
• Thou shalt deal with those who will honour thee.
• Thou shalt end up expensive.